The necessity is the mother of invention, as they say:) At some stage in his career, Luis - a professional musician and one of the co-founders of Covercrush - had the material for his new album polished off and ready to release but… he couldn’t find any suitable album artwork. If you’ve ever released your own music, you definitely know that once the material is ready, the only thing you want to do is publish it and see the reaction of your fans. Since there was no available service that would offer good-quality, unique, ready-made album covers, Luis simply decided to create one with his friends. Covercrush was born one year later, after countless hours of writing, planning, programming, designing, consulting and drinking coffee:)
We are NOT a stock image service, where many customers can buy the same product. We do NOT offer templates that musicians adjust to their own needs and that – again – can be used by many customers. Our offer can be compared to an art gallery. You look at the pieces of art and pick the one that stole your heart – the one you got a crush on;) Once you buy an album cover, it’s all yours. Nobody else will be able to use the same artwork for their album.
Much more than you could think! Every day, thousands of songs are uploaded to streaming services. If someone knows you, they will look for your name but when somebody is just browsing and looking for something new, you must attract the listener with a professionally designed cover that accurately reflects your music. Plus, a good quality album cover reflects your high standards and makes your music stand out. If there are ten albums published with the exact same cover, nobody will bother checking all of them because they will expect to find something repetitive and boring, which nobody wants.
For musicians, using Covercrush service means that they save time and money so that they can focus on what they love most – making music – and invest more money into the promotion. We know all too well what it’s like when you have to look for a good designer, explain your idea (and when you use words to explain what image you see when you listen to your own music, it might get quite complicated), check the first draft, ask for changes, and more changes, and more… This may take a few weeks up to a few months. And who wants to wait when they have an album ready to release? Well, we don’t know even one case:)
We have a team of professional designers from all over the world. They are passionate about music and art and they know how to translate the emotions evoked by music into album artwork. When we were just starting to work on this project, we weren’t sure what the feedback would be, but the response from designers was simply overwhelming. Now we work with numerous artists who have different styles and use various techniques, which makes our catalogue more versatile. Obviously, we are always open to cooperation with other artists who feel that they can express themselves through this form of art.
Quality above all. We believe that good music deserves high-quality album artwork. Musicians are aware that the cover is the door through which listeners enter the world of their music. If you have thousands of doors to open, you obviously choose the one that you feel connected to. And one that’s unique. Nobody wants to see or hear something that has already been repeated hundreds of times so original album artwork is crucial in our opinion. And our aim is to make the process of creating, selling and buying album covers as easy as possible, both for visual artists and musicians.
Luis Martínez was born in Alicante, Spain. He started his career as a musician in a black metal band, alongside Javi, another member of Covercrush Team. He mainly plays the drums and the guitar. He took part in dozens of musical projects across a wide range of genres and he’s also been devoting time to his other passion, which is writing. At the moment, he’s a member of Henry Saiz & Band and he’s developing his own project under the stage name of Maxthor. His experience as a musician helps us define the needs of the artists. Luis supervises and coordinates all areas of Covercrush project and contributes to our blog. He’s very open-minded in terms of music genres, but the music of the 80’s and metal are the closest to his heart.
Cynthia Nudel is a visual artist from Buenos Aires, Argentina. She moved to Spain in 2001 and started working as a photographer in Madrid. She quickly discovered that she needed to explore other means of artistic expression, so she turned to sculpture, painting and various techniques that gave her more freedom to transform her ideas into works of art – you can see some of them on www.cynthianudel.com. She´s a staunch advocate of the belief that in art there should be no formal boundaries and that artists should never be pigeonholed. In Covercrush, Cynthia is the coordinator of the Design Team and one of our most prolific and versatile visual artists. If you want to see some of the album artwork she created for Covercrush, go to her profile.
Ewelina Kijewska is our Content and Marketing Manager. She loves writing and she’s a music addict so Covercrush is her natural habitat. Apart from contributing to our blog and social media, she’s responsible for the communication with our Customers and Designers. If you send her an e-mail, expect a lot of smiley faces in the response:) Ewelina is originally from Poland but she spent 7 years in Ireland, developing her customer service and marketing skills, then moved to Spain to pursue her dream of running a business from a place where she could listen to the sound of waves crashing on the beach (luckily, she found a recording she can listen to in the office;) If she doesn’t answer your email immediately, it probably means she’s at a concert, enjoying a bit of jazz or rock music.
Javier Fernández is a musician, web designer/developer/programmer from Alicante, Spain. Our beautiful website is a reflection of Javier´s hard work, passion and attention to detail. He generates ideas at the speed of light and has a unique talent to solve technical problems that seem unsolvable. Other members of Covercrush Team call him Flash - by the time they finish asking him to do something, he´s already got it done. When he doesn´t code, Javier unleashes his musical creativity (and his dark side;) as a keyboard player.